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Case Study

Town of Blowing Rock, North Carolina Interactive Digital Signage Solution

August 16, 2019

Situated in the mountains of Western North Carolina, just off the Blue Ridge Parkway, Blowing Rock is home to just over 1,200 permanent residents. While their full-time population is slight, the town welcomes thousands of visitors and tourists from across the country every year. 

From well-known regional attractions like Tweetsie Railroad, The Blowing Rock, The Blue Ridge Parkway, and Appalachian Ski Mountain, to lesser known gems like Mystery Hill and Moses Cone Memorial Park, the town offers something for visitors of every age. Blowing Rock is also home to more than 30 restaurants, numerous retailers, and a multitude of events throughout the year, some of which include Art in the Park, Symphony by the
Lake, and more.

While the town welcomes thousands of visitors every year, the Chamber of Commerce Information Center operates under standard weekday 9–5 business hours. When looking for a way to engage visitors and locals alike, while also bridging the information gap that exists outside of weekday business hours, the Blowing Rock Tourism Development Authority enlisted Meridian’s help to develop an interactive digital signage solution.

Download this case study by Meridian to learn more. 




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