April 17, 2019
In fall 2018, TCL Chinese Theatre announced plans for Theatre Box, an all new state-of-the-art movie theatre complex, featuring restaurants, bars, and entertainment, to be located in the Gaslight District in San Diego, California. This luxury cinema creates a completely new experience for guests with eight dine-in theatres, as well as an expansive lobby that houses Sugar Factory, a world-renowned American Brasserie and Chocolate Factory.
To fully immerse guests with the new venue, TCL Chinese Theatre sought to create an exciting and inviting environment within Theatre Box, which would include the use of digital signage to wow customers. As a complete rebuild project, TCL Chinese Theatre had the opportunity to design a unique space that would be eye-catching enough to attract customers, even from outside the venue.
Download the case study from Peerless-AV to learn more about this digital signage project!
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