Case Study

Palm taps D2 for Treo 680 kiosks

September 8, 2009

The premise for Palm’s new Treo 680 seemed simple enough: upgrade a favorite PDA, repackage it under a new name, and sell it to more customers at the lowest price point of any Treo – less than $200. But simplicity is often deceiving.

Typical Treo users had been professionals on the go who purchased at higher price points to have constant access to business e-mail. The new users, those buying in at the lower price points, would seek other features. The trick became: How to demonstrate them?