Press Release
National Retail Solutions (NRS) Deploys Altria Tier 4 Program Across Point-of-Sale Network
National Retail Solutions (NRS) announced the successful development and deployment of the Altria Tier 4 program across its entire point-of-sale (POS) network.
December 29, 2025
National Retail Solutions (NRS) announced the successful development and deployment of the Altria Tier 4 program across its entire point-of-sale (POS) network.
The integration embeds Altria’s Tier 4 program directly into the NRS POS, giving independent retailers access to advanced digital trade incentives. Merchants can now offer enhanced loyalty rewards and multi-pack discounts to adult consumers, enabling them to compete more aggressively on price with larger chains.
“Independent store owners need every advantage to compete with major chains,” said Elie Y. Katz, President and CEO of NRS. “Deploying the Altria Tier 4 program ensures our merchants are not left behind. We have equipped our entire network with the technology needed to offer the highest level of competitive pricing and loyalty incentives available.”
The rollout provides immediate access to data reporting and promotional tools required for Tier 4 compliance. Merchants can now unlock the full potential of Altria’s rebates and support programs without installing separate hardware.
“Tier 4 activation creates a direct path to volume growth for our retailers,” said James Bleemer, Vice President of NRS Sales. “Merchants secure the maximum support available from Altria through the program, providing a straightforward way to increase foot traffic and substantially grow their business.”
Merchants seeking to upgrade to Tier 4 must first contact their local Altria Representative to enroll. Once enrolled, retailers should contact the NRS Team to finalize the setup.
NRS Tobacco Hotline: 1-800-501-7184
Email: Tobaccoscanteam@nrsplus.com
About National Retail Solutions (NRS)
National Retail Solutions (NRS), a subsidiary of IDT Corporation (NYSE: IDT), operates the leading point-of-sale (POS) system and NRS Pay payment processing services for thousands of independent retailers in the United States and Canada. NRS provides small and mid-sized business owners with robust, revenue-generating store management and checkout systems, including EBT/eWIC acceptance, e-commerce solutions, payroll services, business cash advances, and other merchant services. NRS is a premier provider of tobacco scan data and loyalty solutions, bridging the gap between independent retailers and major manufacturers to unlock exclusive rebates and digital trade programs. NRS serves diverse retail segments with specialized solutions, including NRS Petro for gas stations and convenience stores. For more information on NRS, visit www.nrsplus.com
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National Retail Solutions Inc.
Leading provider of integrated POS systems and merchant services for independent retailers.
National Retail Solutions (NRS) is the leading provider of integrated POS systems and merchant services for independent retailers. A subsidiary of IDT Corporation (NYSE: IDT), NRS empowers convenience stores, bodegas, and gas stations with comprehensive retail solutions, payment processing, and the largest DOOH ad network in the retail sector.
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