CX Innovators Podcast
Why a loyalty program is a 'must have' for retailers
In this episode of the CX Innovators podcast, Len Covello, CTO at Engage People, shares expert insights on what a successful loyalty program should provide to shoppers.
December 3, 2025
In this episode of the CX Innovators podcast, Len Covello, CTO at Engage People, shares expert insights why no retailer today can get away without having a loyalty program and what a successful loyalty program should provide to shoppers.
Consumers are participating in 17.4 loyalty programs on average, and program members want more ways to earn rewards and more ways to redeem rewards and more than half, 76%, want transactional rewards such as discounts and cashback options, according to an Antavo report, Global Customer Loyalty Report 2025.
Yet despite growing consumer want and adoption there are year over year declines in overall satisfaction when it comes to loyalty programs.
In the podcast, produced by Networld Media Group and sponsored by Engage People, Covello maps out what a successful loyalty program requires and how Engage People, a loyalty provider, offers with its solution. Engage People was recently recognized at the 2025 Finovate Awards, where our Access Plus platform won the award for "Best Consumer-Facing Payments Solution.
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