News

Woodford Reserve woos crowds with high-tech ads

May 4, 2005

The Courier-Journal: Woodford Reserve wants to lift its advertising message above the Derby crowd this year with a high-tech version of the Depression-era sandwich board.

Pixman's system, dubbed "nomadic media" by the Canadian company, is a 40-pound backpack with a flat-screen video monitor arching high above the wearer's head. It has a video player and speakers to deliver advertising and promotional messages on sidewalks, street corners or wherever people gather.

Basically, it allows someone to walk up to you in a public place and point a commercial at you.

"We'd seen it in larger cities around the country," said Wayne Rose, vice president and global business director for Woodford Reserve. "We noticed people were attracted to it because it's very high-tech, very contemporary, fun, not a stuffy medium by any stretch, and an interesting way to involve people in the brand."

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