News

Wireless technology bolsters self-service car rental

October 12, 2004

CAMBRIDGE, Mass. - Zipcar has selected AT&T Wireless to help bolster its proprietary technology platform enabling self-service, on-demand car rental. AT&T Wireless' nationwide GSM/GPRS wireless data network, coupled with Zipcar's latest platform update, will provide enhanced scalability, support national and global coverage and strengthen its in-car capabilities.

These technology enhancements allow Zipcar to more seamlessly deploy cars for its rapidly increasing member base, as well as support companies looking to integrate Zipcar's Fleet Management Platform. The improved level of connectivity will also support Zipcar's future growth and introduction of cutting-edge features and benefits for Zipcar members, including in-car Wi-Fi and Bluetooth services.

Zipcar, founded in 1999, operates nearly 400 vehicles in Boston, New York City and Washington, D.C. With Zipcar's patent-pending technology, accessing and using a Zipcar is as easy as getting cash from an ATM. In minutes or up to a year in advance, members can reserve Zipcars online or by phone. When it's their turn to drive, Zipcar members have automated access to Zipcars using a "Zipcard" to simply unlock the door and drive away. Zipcar's in-car technology offers security in that only the member who has reserved a particular car can gain access and drive.