News

Webpavement to provide digital ads at CA World 2001

March 25, 2002

ATLANTA - Computer Associates International Inc. (CA) has selected Webpavement's Sign O's to provide digital advertising for CA World 2001, Computer Associates' e-business conference and exposition to be held July 8-12 in Orlando, Fla.

Sign O's is a Web-based advertising system that will let CA World exhibitors display images on more than 30 digital monitors throughout the Orange County Convention Center. Exhibitors will be able to target attendees with product or company information as they walk through the convention hall or enter the exhibit hall.

CA World will feature keynote addresses by CA President and CEO, Sanjay Kumar and veteran journalist and author, Walter Cronkite. Sessions and technical workshops will focus on managing e-business processes, information and Infrastructure.

Webpavement provides Web-based digital advertising networks. It offers high-traffic trade shows, property owners and management companies a source of revenue. Ad agencies and advertisers receive a low-cost, effective method to advertise in real time at high-traffic properties.