Retail

Wakefern intros multimedia product sampling kiosks

Image provided by Freeosk.

May 17, 2023

Wakefern Food Corp., the nation's largest retailer-owned cooperative, is expanding its use of Freeosk's interactive multimedia sampling kiosks for turn-key, multisensory, in-store retail media activation, according to a press release.

Following a successful pilot, Wakefern is placing Freeosk units in 95 ShopRite and The Fresh Grocer stores. Freeosk transforms ordinary in-store spaces into discovery destinations for new products and categories.

"Trial lowers barriers to entry for products and expands the shopper base for brands by attracting incremental users to the category while in-store," Natalie Menza-Crowe, M.S., R.D., director of marketing and wellness strategy for Wakefern, said in the release. "By capturing the shopper activity, brands are provided transparent measurement and retail media opportunities to engage with emerging and renewed brand users."