Customer Experience

Volta offers advertisers full access to its programmatic media inventory

Image provided by Volta.

October 18, 2022

Volta Inc., an electric vehicle charging and media company, has offered advertisers complete access to its full range of its programmatic media inventory, regardless of which platform they use to buy media, according to a press release.

Equal advertiser access to Volta's inventory is made possible by the recently-announced mediation solution offered by Vistar Media, a provider of software for digital signage.

Mediation allows Volta to automatically evaluate different advertisers' bids at the same time in a single, unified ad auction. Every advertiser now has the same opportunity to win a bid based on price and display their ad on Volta's media screens, regardless of which programmatic buying solution they use.

"Unlocking a single and open ad auction increases all advertisers' access to Volta's digital inventory and makes our network more attractive to advertisers," Mike Schott, executive vice president of media at Volta, said in the press release.

Volta has a network of more than 5,400 digital media screens