July 25, 2013
Unbound Commerce has announced the launch of a new tablet and kiosk commerce solution for online retailers using the Oracle ATG Web Commerce platform.
By utilizing APIs pre-integrated with the Oracle ATG Web Commerce platform, Unbound can roll out tablet and kiosk commerce solutions for retailers that are more than proxies of the e-commerce sites, the company said in the announcement.
The API integration methodology leverages the same ATG e-commerce software used to run the e-commerce site, but also allows the tablet and kiosk commerce experiences to stand alone, as separate elements of the omnichannel experience.
"Oracle ATG offers a powerful e-commerce solution, but retailers on the platform who want mobile or tablet or kiosk commerce currently have few options," said Srinivasarao Nandiwada, Unbound Commerce co-founder and CTO. "This drove our decision to pre-configure the APIs and offer this solution. We all know that a mobile site is an essential part of business, but tablet usage has also exploded and we see kiosk commerce as hot. Retailers want a deeper solution that allows them treat each channel as separate pieces of the omnichannel puzzle. This does that."
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