Customer Experience
Ulta Beauty taps SOS for in-store product sampling, digital advertising
October 24, 2023
Ulta Beauty, a nationwide retailer of beauty products, has tapped SOS, a provider of interactive vending machines delivering personal care products and digital content in public spaces, to expand its in-store sampling program and test its first-ever digital in-store advertising program, according to a press release. The SOS machines will also offer complimentary Rael period care products for Ulta Beauty guests, conveniently providing more access to necessities in stores.
Launching in select Ulta Beauty locations across 10 cities in New York, Massachusetts, Florida, California and Texas, the SOS machines will provide a sampling experience for Ultamate Rewards members and incentivize new member sign-ups. Members will be able to claim one free sample every week from a variety of travel-sized products from brands across cosmetics, skincare and haircare.
Guests can enter their phone or email to access their Ultamate rewards account to receive a free sample, while non-member guests can sign-up and create an account at the machine to receive.
Alongside the consumer-driven sampling experience, the machines also serve as dynamic, interactive advertising platforms using digital screens for sampling awareness, product launches and brand messaging.
SOS was founded by partners Susanna Twarog and Robina Verbeek.
