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U.K.'s Felix helps consumers order flowers in 24 hours
March 12, 2007
MANCHESTER, England — Felix Corp. has announced the launch of a new service, Flowers In 24.
According to a news release, Flowers In 24 allows customers to order a wide range of flowers and bouquets and have them delivered direct to any U.K. address within 24 hours. The service will go live on the MAX BOX kiosk network in pubs and retailers this week, to coincide with Mother's Day.
Felix believes this new digital-retail product will be a huge hit — especially in pubs, where customers can place orders up to 11 p.m.
"The convenience factor of this new application is fantastic," said Andy Egan, founder and chief executive of Felix. "Finding yourself in a sticky spot, having forgotten your loved one's birthday or an anniversary due the next day, is a situation most of us have been in at one time or another. But now, instead of a mad dash to the 24-hour petrol station in the hope of picking a limp bunch of tulips, you'll be able to relax, enjoy your pint and order a fantastic bunch of flowers before closing time."
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