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U.K. cinema chain to continue touchscreen kiosk rollout
May 27, 2009
CAMBERLEY, Surrey — Cineworld, the second-largest multiplex cinema chain in the U.K., has installed Protouch's Xen X5 and X4 self-service kiosks into a number of its U.K. cinemas.
The kiosks are to be used for both Cineworld's "Unlimited" film program and for ticket collection.
Cineworld installed the Xen X5 self-service kiosks into five of its cinema sites, including Glasgow, West India Queys and Cheltenham in late 2008. They are used in the cinema's main foyer to sell the company's Unlimited film program, which entitles visitors to watch any film, any day, anytime and at any Cineworld Cinema for just £13.50 a month.
Cinema visitors simply sign up to the program by entering personal information into the kiosk. From this, an A4 receipt with a photo of the member is then printed and can be used as identification until a membership card arrives in the mail.
In the six months that the kiosks have been operating, they have shown impressive results, increasing membership by 100 new members per week. Due to the success, Cineworld plans to install the Xen X5 kiosk into all of its cinemas to continue selling the Unlimited program.
"The Unlimited program is a large and important part of Cineworld's business and distinguishes them from every other cinema company in the U.K., and Protouch's X5 kiosk is helping advance the program," said John Anderson, Cineworld's marketing coordinator.
On the back of the success of the X5s, Cineworld has greatly expanded its kiosk operations and is now rolling out 34 of Protouch's new Xen X4 kiosks in 13 of its U.K. cinema sites.
The X4s will be used for ticket purchase and collection and will run either as wall- or floor-mounted kiosks, using the latest Chasis printer technology for receipts.
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