News

UBICS divisions play the name game

March 17, 2002

PHOENIX - The term square radius sounds like, and indeed is, a contradiction. But IT services provider and kiosk developer UBICS Inc. (NASDAQ:UBIX) has turned to that non sequitur in merging two of its divisions-CobaltCreative and UB Interactive.

The new company is to be called Square Radius - Creativity Shaping Technology. Square Radius officials said the name brings together UBICS's focus on technology ("Square") and outreach ("Radius").

"We wanted to choose a name that represents not just our capabilities du-jour, but more importantly, our corporate culture and penchant for innovation," Square Radius chief executive officer Candace Wade said in a news release.

The new company will focus on web development and graphic design for Internet, digital media, strategic development and kiosk applications.