News

TravelCenters says 10 millionth coupon is sign of kiosk program's success

March 27, 2003

WESTLAKE, Ohio -- TravelCenters of America (TA) says it has printed its 10 millionth coupon/receipt at its RoadKing Club MileMarker kiosks, which are part of its RoadKing Club loyalty program.

According to a news release, truck drivers use the kiosks for a variety of functions, including account balance inquiry, loyalty point redemption and obtaining coupons and special offers for truck merchandise.

The kiosks also interface to the TA automated shower system. Drivers are queued automatically by swiping their loyalty card and they can also purchase a shower with cash directly at the kiosk.

The kiosks were installed at all 152 TravelCenter locations in September, 2000. According to the release, they are used by more than 350,000 professional truck drivers.