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Traditional camera store stays in the picture with Mitsubishi DPS Click EVO digital photo processing system

Mitsubishi instant digital photo systems boost sales at Trader Jim's Camera, enhancing customer offerings while retaining traditional character and commitment to customer service.

June 18, 2006

Mitsubishi instant digital photo systems boost sales at Trader Jim's Camera, enhancing customer offerings while retaining traditional character and commitment to customer service ORLANDO, Fla., February 25, 2006 --- Trader Jim's Camera successfully continues its decades-old commitment to superior customer service with the Mitsubishi DPS Click EVO instant digital photo processing system. The install exemplifies the ability of Mitsubishi digital photo imaging products to provide efficient and economic solutions for mini-labs and imaging retailers wishing to make the digital transition. The DPS Click EVO enables employees to edit, process and print digital images for customers, allowing Trader Jim's Camera to capitalize on the opportunities created by digital imaging technologies while continuing their time-honored commitment to delivering top-notch customer service. "To survive in the digital age, retailers must adapt to digital technologies without compromising on customer service," said Jim Reisman, owner, Trader Jim's Camera. "With the DPS Click EVO, Mitsubishi offered us an affordable, turnkey solution that has proved extremely reliable. Furthermore, the DPS Click EVO turned a profit after just a few months and has become a huge revenue-generator for us. We have expanded our product and service offerings to include digital processing capabilities, ensuring that we can continue to meet our customers' needs amidst the radically changing photographic processing industry." Established in 1949 as Culver City Camera, Trader Jim's Camera has maintained a loyal customer base comprised of both camera enthusiasts and the general public by offering quality photofinishing services and enabling them to trade cameras and equipment. Trader Jim's cites customer service and quality custom jobs as the reason for their continued success, and prides itself on its personable employees who possess diverse product knowledge and a true understanding of their customers' needs. "Experience has taught us the importance of knowing our customers," said Cay Justice, customer service agent, Trader Jim's Camera. "Our typical customer often doesn't have the knowledge, time or technical resources to produce archival-quality digital prints at home. Thanks to the intuitive image editing and enhancement features of the Mitsubishi system, we can easily personalize, retouch and manipulate their photos according to their wishes. Furthermore, the superior quality of the CP-9550DW and CP-3020DU printers ensures a great print every time." The exceptionally compact design and adjustable viewing angle of the DPS Click EVO allows it to be situated countertop at Trader Jim's. Operable via touchscreen or mouse, the intuitive user interface enables employees to quickly and easily access an extensive range of photo editing, manipulation and enhancement features including index printing, retouching and CD burning. Mitsubishi CP-3020DU and CP-9550DW thermal dye-sublimation printers feature ultra-fast speed and an unparalleled level of consistency, enabling Trader Jim's to deliver superior prints in a variety of output sizes including 3.5 x 5", 4x 6", 5 x 7", 6 x 9", 8 x 10" and 8 x 12". "Trader Jim's Camera goes beyond the call to serve their customers," said Margie Chiaramonte, marketing manager, Mitsubishi's Photo Imaging Division. "We are pleased to offer them a revenue-generating solution that allows them to continue their outstanding tradition of `Mom and Pop' service for today's generation of customers." Mitsubishi Digital Electronics America offers industry-leading customer support for their range of digital photo printers, with a team of knowledgeable technical professionals just a phone call away. Should a replacement unit become necessary, Mitsubishi's Express Replacement Assistance (ERA) is a 24-hour replacement unit program whereby a working unit is shipped overnight for immediate replacement on the next business day, ensuring that retailers such as Trader Jim's Camera Shop can continue to operate with minimal business interruption. About Mitsubishi Digital Electronics America's Photo Imaging Division The Photo Imaging division of Mitsubishi Digital Electronics America, Inc., manufactures and markets a wide range of products for the photographic industry. Included in the product selection is an extensive line of monochrome and color printers. Mitsubishi Digital Electronics America is located at 9351 Jeronimo Road, Irvine, Calif., 92618. Call toll-free 888-307-0388 or visit us at www.mitsubishi-imaging.com/photo.