News

Tradeshow marketing solution: kiosks

February 26, 2004

One of the dilemmas facing marketing managers in the Internet age is the difficulty of showcasing products at trade shows. NetShiftand Olea Exhibits have teamed to offer a kiosk solution to the problem.

The two companies have developed a public access kiosk that provides the technology needed by trade show exhibitors to display their wares on a computer screen. The kiosk uses NetShift software and hardware from Olea. It is offered in a rental package designed specifically for trade shows, according to a joint news release from the companies.

"Customers who want a branded, reliable IT solution for a trade who at short notice will not find a better solution," said NetShift's Dan DelRio, director of U.S. sales.

Added Frank Olea, president of Olea Exhibits, "Tradeshow exhibitor have to juggle a number of balls and many underestimate the IT challenge."