Customer Experience

Tractor attachments store intros interactive shopping kiosk

Photo provided by Red Dot.

September 27, 2023

Customers can navigate Blue Diamond's inventory on the interactive kiosk.

Blue Diamond Attachments, a Knoxville, Tennessee-based tractor attachments provider, has introduced an interactive kiosk solution for its customers, according to a press release.

Red Dot Digital Media, an integrator of digital signage, teamed with its partner, spinTouch, a provider of application development and hardware integration for interactive marketing, to develop the kiosk which allows Blue Diamond to merchandise its portfolio of tractor attachments at retail in an engaging, easy-to-navigate way.

The kiosks help customers find products, while also enabling them to learn more, watch product videos, scan a QR code to download product spec sheets to their mobile device and call the Blue Diamond support line in real time by scanning a QR code on the kiosk's display.

Red Dot built an CMS solution that features a custom script that automatically scans the Blue Diamond website to pull appropriately tagged product data directly from the website into the kiosk's CMS. This workflow automation alone saved Blue Diamond hundreds of hours by eliminating the need to manually enter product data into the kiosks.

Additionally, store personnel can adjust individual kiosks to display certain products and hide others based on regional availability. For example, stores located in the Midwest can ensure that farming equipment is displayed in their predominantly agricultural region, while attachments such as snow plows are displayed in stores located in regions that experience significant annual snowfall.

Each kiosk features a 49-inch touch-interactive display connected to a BrightSign XT1144 media player.

Photo provided by Red Dot Digital Media.