News

Toyota latest dealer to create dynamic showroom

June 20, 2004

NEW YORK -- This month, the Toyota Scion rolls out in select Toyota dealerships in East, Gulf and Southeast states. Scion will go on sale in Midwest and Northwest states this June, completing the national rollout. Key to this rollout is a dynamic, self-serve shopping experience.

Dealers carrying the Scion brand will feature a high-tech area of their showrooms and specially trained sales personnel dedicated to meet the demands of an emerging culture of new-car buyers. Toyota estimates that 63 million young people from Gen Y will reach driving age this decade -- an average of seven every minute, according to a news release.

The Scion dealership environment caters to buyers who want the resources to answer their questions, but who also need the freedom to explore at their own pace. See related stories, "DaimlerChrysler ready to roll with next-gen kiosks," "Wireless, surboard-shaped kiosk key to BMW campaign."

New showroom areas will include 50-inch plasma screens showing car features. Self-service Internet kiosks and printer stands, will let users log onto the Scion Web site, simulate customization of their chosen vehicle, including installation of about 40 accessories, and then save or print out the data for reference