Customer Experience

TouchSource introduces directory for media network

Image courtesy of TouchSource.

March 16, 2021

TouchSource has launched the TouchSource Directory Media Network, a service that delivers tenant listings and compelling infotainment along with relevant sponsored content, according to a press release.

When the digital directory is awaiting use, sponsored content rotates within the mix of listings, building messages, health notices, news, entertainment, sports and other content. By adding the Directory Media Network to a TouchSource directory, building owners and property managers can reduce the cost of their solution and upgrade visitor experience and building appeal.

The Directory Media Network includes more than 10,000 premium locations across North America, and has been introduced to cities including Dallas, Houston and the Denver metro areas.

"Property owners have a tough job post-pandemic," TouchSource CEO Ajay Kapoor said in the press release. "They need to visibly showcase improved safety standards in buildings and upgrade their amenities to keep and win new tenants. And tenants' expectations are higher than ever. That's why so many customers added digital directories and wellness kiosks to their properties during the pandemic. Now, the race for new tenants is heating up as the world re-opens. Owners who can deliver a seamless, self-service, mobile-enabled directory experience are leading the pack. That's why we launched the TouchSource Directory Media Network. It empowers building owners with more options to innovate while keeping costs under control."

TouchSource has partnered with Screenverse to deliver an experience that puts building owners and property managers in control of relevant sponsored content. Screenverse works with advertisers on digital out-of-home media services that match sponsor goals to regional and tenant demographics, and deliver visually compelling content that fits the audience.