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Tesco to test DVD-rental kiosks in Ireland locations
June 15, 2009
CHELTENHAM, Gloucestershire — U.K. supermarket chain Tesco will trial DVD-rental kiosks from The Movie Booth this month, according to an announcement from The Movie Booth. Tesco has later plans to deploy one of the kiosks in each of its Irish stores, assuming the successful completion of the test rollout. The first tests will launch in the retailer's Wexford and Dublin stores mid-month.
"The retail industry has proven to be the ideal place for our product to be successful," said Carlos Marco, managing director of The Movie Booth. "It's a great compliment to existing trade, but also offers an entirely new service area. It's proven massively popular in the U.S., and we hope that our recent good news will enable us to match that level of success here in Ireland."
Irish retailers such as Centra, Vivo and Supervalue already have deployed DVD-rental kiosks from The Movie Booth.
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