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SURVEY: Redbox customers 'try before they buy'

May 21, 2009

According to the survey of existing redbox customers conducted in November 2008 by NPD Group, 20 percent of redbox rentals reflect customers who would not have purchased or rented DVDs before the introduction of redbox, but have come back to the industry because of the $1 per-night price and convenience. The same survey confirmed that 42 percent of redbox's active customer base is now renting more DVDs than before redbox entered the industry.

"Redbox customers are passionate and active in both the rental and retail space," said Mitch Lowe, chief operating officer for redbox. "As the company's retail footprint and customer base continue to grow, so will redbox's investment and positive impact on the DVD industry."