News
Studios see bux from redbox kiosk rental-delay deal
August 5, 2010
The CEO of Time Warner said the movie studio is seeing higher sales after forcing redbox, Netflix and similar DVD kiosk rental services into 28-day new release rental delay agreements,according to blogger Randomuswho writes on the movie industry.
The 28-day rental window gives movie studios an extended period of time to sell DVDs, Blu-ray Discs and video-on-demand transactions.
"We saw considerably higher sales [for the titles] in weeks two-to-four than we used to see in the previous week-by-week distribution of sales," said Jeff Bewkes, Time Warner CEO, during a recent analyst call.
"The net results of pushing new releases back looks quite good. The extent of the windows is that it moves demand to sell through and transactional VOD," said Bewkes. In addition, digital movie distribution is a major market that the studios are closely scrutinizing, he says.
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