News

Sports team handles customer relationship management with kiosks

April 25, 2002

In Buffalo, N.Y., the magazine reported, a sports team initiates interaction with fans that do not have season tickets but do participate in the team's loyalty program. By swiping a credit at arena kiosks, fans receive points and coupons that can be used to purchase team merchandise.

According to 1 to 1 Marketer, the franchise owner considered the kiosk program a way to sell more season tickets and market other services.

In another example of customer relationship management, a New York City sports franchise has compiled an e-mail list of 38,000 fans, the magazine reported. About 98 percent of the people on the list supply information about themselves in order to receive special offers from the franchise.