Retail

SOS interactive IoT startup raises $3.4 M, will deploy 35 machines at Florida Panthers Arena

Image courtesy of SOS.

December 10, 2021

SOS, a female-founded creator and operator of interactive vending machines delivering products and digital content in public spaces, including Fenway Park, FLA Live Arena, Prudential Center and Boston Children's Hospital, has raised $3.4 million in funding, according to a press release.

The latest round was led by early-stage investor For Later LLC, with participation from the Khan family, owners of the Jacksonville Jaguars and Fulham F.C.; Jerod Mayo, a New England Patriots coach and former player; Ju Rhyu, founder and CEO of Hero Cosmetics; as well as executives in real estate, retail, advertising, marketing, sports and entertainment.

Founders and co-CEOs Susanna Twarog and Robina Verbeek invented the SOS machine in 2017— an IoT-enabled device that delivers individually packaged products for people on the go. The machine is equipped with a video touchscreen that delivers targeted content and powers a completely cardless, contactless purchase experience. The company holds five design patents across the U.S., Canada, Europe and China.

SOS got its start in Boston, where its machines are featured in high-traffic locations across the city.

The company's next installation will bring an additional 35 SOS machines to the Florida Panthers' FLA Live Arena in Sunrise and five machines to the Panthers IceDen in Coral Springs. In the coming months, SOS will expand to new cities and locations across the U.S., including New York, Florida, California and beyond.

"We're proud to partner with SOS to meet the wellness and personal needs of our staff, fans and the South Florida community," Panthers Chief Commercial Officer Shawn Thornton said in the press release. "We hope the SOS smart machines give patrons peace of mind knowing they can easily access these wellness products while enjoying concerts, games or events at FLA Live Arena."