Customer Experience

Soofa announces Facebook integration in smart city kiosks

Image provided by Soofa.

December 29, 2022

Soofa, a creator of solar-powered, electronic ink-based smart city kiosks for digital out-of-home, has integrated with Facebook for hyperlocal updates targeted at passersby, according to a press release.

The update allows local businesses and other landowners to target relevant news and promotions to passersby on the 8-foot-tall, 42-inch screens, joining similar features designed to make eco-friendly, timely and hyperlocal content more accessible in urban environments.

"The start of 2023 is bringing about a change in the information that we share across our social media platforms, and we are working hard to produce relevant and informative content that is fun, whimsical and engaging," Christophe St. Luce, assistant city administrator in Bradenton, Florida, said in the release. "We are eager to have as many pedestrian interactions with our Soofa Signs as possible and believe that the Facebook integration will be key to accomplishing that."

"The addition of Facebook adds to the list of features available on Soofa Signs that no other OOH platform can offer," Jacques de Kock, Soofa's director of engineering, added in the release. "We're especially excited because this added widget will be easy for landowners to use to communicate hyperlocal content and control all of their posts in one place."

Provided by Soofa.