News

Sensus kiosks measure emotional engagement with biometrics, neuroscience

January 29, 2014

Innerscope Research Inc. has announced the release of Sensus, integrated consumer neuroscience kiosks which the company said deliver a combination of market research tools in a single platform.

With enhanced neuroscience-based capabilities, including biometrics, eye tracking and facial coding, combined with self-report measures, Sensus provides marketers with a scalable way to gain comprehensive insights into a consumer's conscious and non-conscious attitudes and emotions, according to a company news release.

Sensus uses Innerscope's patented algorithms to measure emotional engagement via the integration of their core biometric sensors including skin conductance, heart rate, respiration, and motion. The platform also integrates best-in-class solutions to measure and collect eye tracking, facial coding and self-report data, the release said. The results allow clients to see where consumers are directing their visual attention, what types of emotions they are expressing, and the depth of those emotional responses. A short survey after the test captures traditional attitudinal responses.

"Sensus presents marketers with unprecedented access into consumer attitudes, attention and emotion," said Innerscope CEO Bill Moult, in the release. "By more completely understanding their consumers, marketers can better predict behavior, thereby enabling them to tie media and marketing research directly to financial results."

Read more about kiosk hardware.