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Scala, Spotmedia partner for mobile digital signage
May 28, 2007
EXTON, Pa. — Scala Inc., provider of end-to-end digital-signage software, announced that Spotmedia, a digital-signage-network operator in the Middle East, has deployed new digital signage for Mobily, a mobile-service provider in Saudi Arabia.
Corporately branded as the Mobily Channel, the digital-signage network runs in 64 locations across Saudi Arabia. Computers power more than 150 display screens via Scala InfoChannel Player software and Scala InfoChannel Network Manager. Plasma screens and rear-projection video walls broadcast text, video and graphics.
Mobily Channel also is integrated with the queuing system of the service centers, and scheduling is incorporated to indicate the Muslims' prayer times as well as to display special announcements.
Controlled centrally from a remote site and deployed via a private network, the Spotmedia team updates digital signage three to four times a week. The content is sent to all the networked showrooms and runs in 28.6 minutes loops throughout the day.
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