News
Roots launches interactive window
September 20, 2007
TORONTO — iGotcha Media, providers of turnkey interactive digital signage solutions, has announced the launch of Toronto's first interactive window display at leading retailer Roots.
Accroding to a news release, Real World Communications will manage the installation and maintenance of the Roots' application.
The Roots interactive window display consists of a 60-inch image projected on an interactive touch foil that is affixed to the inside of the window. This advanced foil provides a touchscreen interface and makes the application responsive to touch from the outside. When not in use, promotional video content is displayed.
"We are very pleased to be launching iGotcha's interactive touchscreen at our flagship store," said Michael Budman, Roots' co-founder. "As a retailer that is always looking to enhance the in-store experience for all our consumers, we recognize the importance of technology. The majority of our customers are very active online, and we believe that they will appreciate this new medium."
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