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Retailers weigh self-service as the next 'bailout strategy' amidst recession
March 15, 2009
Retail Solutions Online:As the global recession tightens its grip, many retailers are taking a second look at the ways self-service can help them curb expenditures. In addition to cutting costs, self-service solutions can also improve workforce efficiency and customer satisfaction. The effects of self-service are not always positive, however. In some cases, the technology can decrease the interaction between the retailer and the consumer and reduce the opportunities for upsell. How can retailers know if self-service is right for them? John Roach, editor of Retail Solutions Online, weighs in.
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