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Restaurants moving slow toward self-service ordering

May 31, 2006

Chicago Tribune: Shoppers can buy gas, check in for a flight or scan their own groceries without the help of a clerk, but the self-serve kiosks revolutionizing so much of the world are having a tough time gaining traction in the nation's fast-food industry. Proponents say many customers prefer to take control of their orders, rather than idling in line. They can order fries by just touching a picture of them on the screens of the machines developed by Miami-based Boink Systems Inc., Radiant Systems Inc. of Atlanta and RoboServer Systems Corp. of Las Vegas.

While major restaurant chains such as McDonald's Corp., Taco Bell, Burger King and Dairy Queen have considered the idea, none has taken the step to order a rollout of the technology.

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