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Restaurant self-ordering is 'here at last'
July 25, 2006
Chain Store Age: Burger King's slogan, "Have it Your Way," invites consumers to order their burgers just the way they like them — whether that be with or without tomatoes. But in practice, getting a food order as specified is more like playing the lottery. Sometimes you're lucky; other times you have to pull out that unwanted tomato. Self-service technology could make such consumer headaches a problem of the past, while helping free up staff for better and faster customer service. The era of self-ordering is here, at last.
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