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Research firm takes a look at self-checkout
May 28, 2007
BOSTON — Mercator Advisory Group's new report, "Retail Self-Checkout: Providing Options for Merchants and Consumers," compares primary retail self-checkout methods, self-checkout lanes and in-aisle checkout, focusing on the ability of checkout and scanning to deliver promotional information and other value-added services.
"In the United States, we continue to see interest in self-checkout, from both consumers and retailers," said Melanie Broad, an analyst at Mercator and principal analyst of the report. "For customers, the choice of self-checkout or attended checkout lanes returns some measure of control over either convenience or speed. For ‘single basket' shoppers, avoiding long lines and shoppers with large baskets is a priority. For merchants, the ability to consistently deliver a quick checkout experience will continue to impact customer loyalty and customer satisfaction."
The report discusses some of the drawbacks and issues surrounding self-checkout solutions. It also explains some of the drivers toward self-service implementations.
Other report highlights include:
· A review of the use UPC codes (barcodes) and EPC (RFID) in self-checkout solutions
· Analysis of the strengths and weaknesses of both self-checkout lanes and in-aisle self-checkout solutions
· A review of vendors, NCR Corp., IBM, Cuesol and Fujitsu
· Discussion of consumer demographics around self-checkout and an examination of the benefits and drawbacks of self-checkout to consumers
· Discussion of the merchant-value proposition around self-checkout as well as an examination of the benefits and drawbacks of deploying self-checkout systems
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