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REPORT: Consumers want prescription-pickup kiosks
August 9, 2007
NEW HOPE, Pa. —Wilson Health Information LLC, a consumer insight firm, reports that more than 33,000 pharmacy customers cite convenience as one of the top three drivers of pharmacy customer satisfaction, along with price and overall professional services.
The WilsonRx Report says short lines, convenient store hours and 24-hour pharmacy access also drive customer satisfaction.
The report found that three out of five customers wait in line for five or more minutes to pick up their prescriptions. The result is a decline in overall pharmacy satisfaction. Furthermore, seven out of 10 customers of leading retail chains say they would like to have the option of picking up and paying for their prescriptions at a kiosk during regular business hours as well as when the pharmacy is closed.
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