Retail

Redbox video rentals hit record week

Image: Adobe Stock.

April 6, 2023

Chicken Soup for the Soul Entertainment, which owns Redbox, today reported the largest transactional video-on-demand revenue week in the company's history, according to a press release. The Redbox streaming platform hit record revenue with the premium release of "Avatar: The Way of Water" and the premiere of "Creed III." The simultaneous release of "Plane" at the kiosk and standard video-on-demand also contributed to this success.

Redbox kiosks also saw rentals grow dramatically, driven by the beginning of the return of new movies being added to kiosks on a consistent basis.

New release rental titles in kiosks rose 102% for a rolling three-month period. The company expects this momentum to continue throughout the year due to release titles such as "John Wick: Chapter 4," "Guardians of the Galaxy Volume 3," "Fast X," "The Little Mermaid," "Spider-Man: Across the Spider-Verse," "Transformers: Rise of the Beasts," "The Flash, Indiana Jones and the Dial of Destiny," "Mission: Impossible — Dead Reckoning Part One," "Barbie," "The Marvels," "Meg 2: The Trench, Teenage Mutant Ninja Turtles: Mutant Mayhem," "The Equalizer 3," "Dune: Part Two," "The Hunger Games: The Ballad of Songbirds and Snakes," "Wonka," "Aquaman and the Lost Kingdom," "Ghostbusters 5" and more.

Chicken Soup for the Soul Entertainment's owned-and-operated platforms — Crackle, Redbox and Chicken Soup for the Soul — have seen a 50% increase in monthly active users to a total of 60 million.