Retail

Redbox teams with digital media promotions provider Quotient to expand media network

Image courtesy of Redbox.

December 15, 2021

Quotient, a digital media and promotions technology company, has partnered with Redbox to expand its media network, according to a press release. Quotient's media network will begin offering advertisers access to approximately 40,000 Redbox kiosks as well as over 2,000 large display screens on the top of select kiosks.

The combination of Quotient's programmatic digital-out-of-home platform technology with Redbox's kiosk reach with over 400 million estimated weekly retail impressions gives advertisers opportunities to serve ads to consumers at grocery and drug stores at a time when purchase intent is high.

In addition, Quotient is able to retarget audiences exposed to any Redbox screen on mobile and in-app display ads. This allows advertisers to engage with consumers on multiple touchpoints throughout their shopping journey.