Redbox surpasses Blockbuster in number of U.S. locations
November 25, 2007
OAKBROOK TERRACE, Ill. — Redbox, the fully automated DVD-rental system featuring rentals for $1 per night, now has more U.S. locations than Blockbuster Inc. Launching 12 prototypes in 2002, redbox recently installed its 6,000th fully automated kiosk. Redbox did not disclose how many movies the company rents out each week or month, but earlier this summer, Redbox said it had rented 11 million movies between June 2006 and June 2007.
"Customers continue to embrace the redbox service, and our proven technology and production timeline have allowed us to expand rapidly in the competitive home entertainment industry," said Gregg Kaplan, chief executive of redbox. "We expect this growth to continue at a rapid pace through 2007 and beyond as redbox expands its leadership position and becomes a household name in communities nationwide."
Redbox is now available in 46 states and expects to be operational in every state in the continental U.S. by the end of 2007.
In November 2007, redbox expects to install more than 400 new locations.
