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Redbox debuts at Midwest retailer Albertsons

April 12, 2007

OAKBROOK TERRACE, Ill. — Renting movies in the Western United States is more convenient than ever as select Albertsons locations premiere redbox fully automated DVD rental kiosks. Following a recent agreement with SuperValu, the nation's third largest grocery provider, redbox is now installing its signature red kiosks at Albertsons stores throughout Southern California, Idaho, Montana, Nevada, North Dakota, Wyoming, Oregon, Utah and Washington. By the end of this month, redbox will be available at more than 350 Albertsons stores. Consumers may check out redbox DVDs for $1 per night at Albertsons locations, and can return DVDs to any redbox kiosk nationwide.
 
"Featuring an unmatched price point, online guaranteed movie rentals and the convenience of renting and returning at your favorite retail locations, redbox is thrilled to introduce Albertsons customers to the redbox experience," said Gregg Kaplan, chief executive of redbox. "Redbox continues to gain momentum in the marketplace as we offer consumers a quick, convenient way to rent their favorite new release titles."
 
"The redbox DVD rental kiosk is another way for Albertsons to keep up with the ever-changing video rental environment and provide a service which our customers are looking for," said Tom Lofland, vice president, center store, Albertsons Intermountain West Division. "Redbox's quick, self-service transaction is very easy and convenient for our customers and is a perfect fit for their busy lifestyles."
 
Redbox also recently announced it had surpassed 2,900 locations nationwide. The company started in 2003 with 12 machines.

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