News

Public Media Works launches DVD kiosk deployment

March 16, 2011

Public Media Works, Inc., operating under the consumer brand "Spot. The Difference," has launched a test of its first 25 kiosks at high-traffic outdoor locations in Riverside County, Calif. Each kiosk is Signifi Solutions' S1400 model.

The kiosk project allows customers to rent two new-release Blu-ray titles for only $0.89 each per day plus tax. Single discs in both formats rent for $1 day. All kiosks feature two slots -- one for rental and return, and the other exclusively for return, resulting in a much faster customer experience, according to a company press release. In addition, the kiosks have capacity for up to 1,400 discs, and a 32-inch, high-definition flat screen monitor at all locations.

"We believe this launch hails the next generation of entertainment kiosks," said Greg Waring, president and chief operating officer of Public Media Works. "By listening to consumers we've addressed several pitfalls inherent in current kiosk offerings, including low capacity, slow service times, and the perception of price gouging for Blu-ray."

He said the company also listened to retailers who host kiosks and addressed their main concern, which was the large size of current outdoor kiosks. The new kiosks are take up only a 3-foot by 3-foot space.

During this test period, based on customer feedback, the company will continue to validate and fine tune every aspect of its operations before moving into a planned phase of rapid scaling scheduled to begin in Q2 of 2011, Waring said.