News

POS printer manufacturer enables customer engagement

Point-of-sale printer manufacturer Star Micronics has unveiled a new feature to its digital receipting service AllReceipts to allow retailers to engage their customers with promotions.

October 30, 2015

Point-of-sale printer manufacturer Star Micronics has unveiled a new feature to its digital receipting service AllReceipts to allow retailers to engage their customers with promotions. The program known as Engage NOW allows the customer to examine promotions from their digital receipts, according to a press release.

AllReceipts is a cloud-based digital receipting service that is enabled with the Star Micronics TSP100 printer driver and is designed to work independently from a company's POS software. The digital copy of the receipt is sent to the customer's AllReceipts app on their phone.

With Engage NOW, when customers receive their receipt, they can select the company's logo on the receipt and be directed to a landing page to see promotions, discounts and coupons.

"Star is continually enhancing its cloud services," said Annette Tarlton, marketing director, Star Micronics. "By adding the new Engage NOW feature to the AllReceipts service, retailers can benefit from yet another feature that will provide enhanced communication with the customer."