Customer Experience

PopCom acquires survey technology provider Wyzerr

Dawn Dixon of PopCom has teamed with Natasia Malaihollo, founder of Wyzerr.

July 20, 2020

PopCom, an automated retail technology company specializing in vending and kiosk solutions, has acquired game-based survey company Wyzerr, according to a press release.

The acquisition will help PopCom further develop its artificial intelligence and vending machines, according to Founder Dawn Dixon.

Wyzerr Founder and CEO Natasia Malaihollo has dedicated the last six years to building surveys that look and feel like games. What started as a drawing on the back of a napkin grew to a company that served over 2,200 business customers in over 53 countries, helping businesses like Kroger, Unilever, Walmart, Google and Facebook better understand their customers and employees.

PopCom has utilized crowdfunding to create additional streams of revenue on the path to profitability, raising an historic $2.3 million from public investors which now have equity in both PopCom and Wyzerr.

Photo courtesy of PopCom.