News

Planar unveils digital signage 'sculpture'

December 11, 2011

Planar Systems Inc., a worldwide provider of specialty display solutions and architectural displays, recently announced the introduction of the Planar Silhouette video display sculpture, which it called "a compelling and versatile new canvas for color and motion."

Planar publicly spotlighted the Silhouette display on Nov. 30 at the Avant Gallery in Miami Beach, Fla., in connection with the weeklong Design Miami art event.

The Planar Silhouette display, which towers more than 10 feet tall, provides a new solution for architects, designers and theirclients to elicit an emotional response through imagery and form, Planar said.

"The Planar Silhouette illustrates a changing design paradigm for digital display technologies," said Gisue Hariri of Hariri & Hariri — Architecture, in the announcement. "From our first collaboration with Planar, we saw the potential for this technology to transcend its use in informational displays to become a material. Planar's implementation creates a powerful and pleasing sculpture unlike anything we had ever seen. It is an evocative canvas for digital art or imagery, and the negative space around the display tiles play a key role to excite the senses, attract attention, and inspire creativity."

The arrays of LCD screens are configured in a well-balanced array, forming a flexible digital canvas for an ever-changing, diverse display. Planar customers have found that Silhouette sculptures in a straight or staggered array can produce an impressive wall of color and motion stretching 18 feet wide. Whether the video on the screens is standard graphic imagery or photography or art created expressly for this display, the possibilities for creative expression are endless.

"At Planar, our vision is to take digital displays to the multibillion-dollar building materials and wall coverings market as an inspiring innovation, creating the category of architectural displays. The Silhouette is an illustration of how our products can be employed in new ways with architectural intention," said Jennifer Davis, vice president of marketing, Planar Systems. "Leveraging our 28-year heritage in display technology, we are a supplier that architects, designers, installers and integrators can trust for cutting-edge technology, high reliability and unsurpassed beauty."

Read more about digital signage display technology.