News

Planar introduces retail signage solution

November 3, 2004

BEAVERTON, Ore. - Planar Systems Inc. expanded its line of interactive marketing solutions for the retail environment with the development of its Retail Signage Solution. Scheduled for release in the later half of 2005, the software platform will manage large digital signage networks (DSNs) and enable targeted scheduling and distribution of content for DSNs and retailers, according to a news release.

TransCore, a provider of freight matching services in North America, has already selected the Planar Retail Signage Solution to manage its nationwide network of 1,200 dynamic displays in travel plazas, convenience stores and retail outlets.

"In the past, we manually controlled the unique content schedules for all 1,200 displays across the country, which was a time-consuming and often inefficient process," said Don Thornton, vice president and national director of freight business services at TransCore. "The Planar Retail Signage Solution significantly improves our old system by enabling us to sell, schedule, distribute and play targeted content across our network of displays using high-speed Internet."