Customer Experience

Philips Professional Display Solutions rebrands as PPDS

Chris Colpaert introduces the rebranding. PIcture courtesy of PPDS.

February 3, 2021

PPDS, a provider of digital signage, LED display and TV solutions, and the exclusive seller of Philips Display products, has revamped its visual identity for North America. The company said it redesigned its visual brand to bring more value-added services and solutions to the AV industry. The new PPDS brand supersedes the existing Philips Professional Display Solutions identity. All displays will continue to be branded Philips.

Anticipating a significant year of expansion for PPDS in North America, which will see entry into new markets and the availability of new solutions — including the previously announced new interactive Philips T-Line for education and C-Line for corporate range — as well as a suite of new lines to be announced, the company introduced a new logo and tagline, "Powering Evolution."

As part of that new brand strategy, PPDS is accelerating its core strategic business streams to provide more value to the AV channel and their customers. These include:

• Delivering more timely total solutions, rather than simply displays, to customers when they need them most. The company demonstrated its third party partnership network in 2020 with the PeopleCount, safer social distancing displays, including options from both Bosch and NowSignage.
• Facilitating access to global markets for customers, with a solution portfolio backed by a one-stop approach and a single point of contact, regardless of location or geographical reach.
• Supporting environmental consciousness and sustainability in the industry, reducing unnecessary waste.

"With a strong financial position and firm foundations as a part of TPV – the world's largest manufacturer of monitors and a leading provider of display solutions — our ongoing investment in our people and our manufacturing facilities, as well as the proven quality delivered by our Philips-branded professional displays, this is the next bright step for our organization," Chris Colpaert, general manager for EMEA, Asia Pacific and North America at PPDS, said in the press release.