Customer Experience
Peerless-AV teams with VSBLTY on customer engagement, audience measurement
November 12, 2020
Peerless-AV, a designer and manufacturer of audio and video solutions and accessories, will utilize VSBLTY Groupe Technologies Corp.'s technology to provide enhanced customer engagement and audience measurement using machine learning and computer vision, according to VSBLTY Co-Founder and CEO Jay Hutton.
"Our industry-leading VisionCaptor and DataCaptor software that combines motion graphics and interactive brand messaging with cutting-edge computer analytics will be incorporated into Peerless-AV digital signage kiosks," Hutton said in a press release. "Not only does DataCaptor report demographics like gender, age range and sentiment, but it also gathers key analytics including dwell time, total views, unique visitors, percent looking at the screen, content interaction, as well as footfall traffic and heat maps detailing highest traffic times by day and hour."
"VSBLTY technology will enrich our outdoor and indoor, integrated digital signage kiosks that we provide for retail, casino, corporate, healthcare and entertainment and sports venues around the world," Nick Belcore, executive vice president of Peerless-AV, said in the release. "In addition, VSBLTY's AI-driven software, Vector, will enable us to provide the advanced facial and object recognition capabilities that are so crucial to enhancing today's security requirements."
Belcore said the technology is used to identify individuals — alone or in crowds — that are either persons of interest (from a curated list), or as an opt-in participant such as in a casino or retail loyalty program.
"Equally as important," Belcore said in the release, "custom content can be delivered directly to loyalty program members, which has made our kiosks increasingly effective in casinos and retail stores."
