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Peerless-AV, Pioneer LED teaming up at London Retail Digital Signage Expo

Peerless-AV and Pioneer LED announced they will be teaming up at this year's Retail Digital Signage Expo in London to showcase their latest in interactive LED video walls, curved kiosks and ultra-slim displays for in-store branding, augmented reality advertising and audience measurement.

March 4, 2016

Peerless-AV and Pioneer LED announced they will be teaming up at this year's Retail Digital Signage Expo, March 9 and 10 in London, to showcase their latest in interactive LED video walls, curved kiosks and ultra-slim displays for in-store branding, augmented reality advertising and audience measurement in the retail environment.

Pioneer LED will be making its public debut at this year's show and will use Peerless-AV mounting and kiosk solutions to bring its solutions for interactivity and LED for retail to life.

A new Peerless-AV curved indoor totem kiosk will be shown to a U.K. audience for the first time, incorporating an LCD display with interactive thought mirror overlay, designed to engage and pull in traffic by showing a live video feed of visitors as they walk past the stand and throwing bespoke "speech bubbles" above their heads. Two portrait-style 65-inch Samsung LCD displays, mounted on Peerless-AV flat-to-wall brackets, will showcase facial recognition software, where a live camera feed will recognize stand visitors by age, gender, etc., and display customized content to them in real time. Additional Peerless-AV products on show will include a super-slim flat-to-wall mount for a 42-inch LG full-HD LED Smart TV, along with an SS560F Flat Panel Floor Stand supporting a second LG LED display.

"We've worked with Pioneer Group for a long time and are pleased to be able to support its LED initiatives in demonstrating the innovative ways in which retailers can take advantage of up-and-coming customer engagement tools," said Ian Abernethy, director of sales U.K., Peerless-AV. "When it comes to specifying mounting solutions for the latest ultra-slim or super-size displays and video walls, Pioneer trusts that our products will work behind the scenes, reliably and hassle-free."

Paul Childerhouse, group director of Pioneer Group, added: "The implications for interactivity, LED, and facial recognition in retail are astounding — and the most successful brands will be those who tap into the opportunities those provide to best keep the customers engaged and interested in new and exciting ways. This opens the doors to a new world of digitally-enabled sales, hence why we're bringing such a range of jaw-dropping LED solutions to fuel tomorrow's retail experiences."

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