News

'Payment experience' designed to bridge multichannel gap

SALT Technology Inc. announced a new payment experience designed to bridge the gap between online, physical and mobile channels for customer checkout.

December 1, 2014

SALT Technology Inc. announced Vicinity, a new "payment experience" designed to bridge the gap between online, physical and mobile channels for customer checkout.

Vicinity can recognize when customers and their mobile phones are near a Vicinity-enabled online payment checkout system, such as a tablet or PC. Vicinity will then present itself as a payment option, prompting customers to insert their PIN and complete the purchase, with no log-in or guest check-out required.

Vicinity can be used for retail POS and networked embedded hardware such as kiosks and parking pedestals. It uses multifactor authentication of customers, including PIN, mobile phone and location. Customer credentials are stored via SALT's PCI-compliant cloud infrastructure.

"SALT's focus has been to create and process simple and secure payment experiences for customers. Vicinity builds on what we originally launched with our patented OneTouch mobile payment technology," SALT CEO Brian Bogosian said in a statement. "For merchants, Vicinity provides a new way to simplify payment experiences for customers and to increase sales conversions. Merchants will also be able to retarget customers across any form-factor in situations where purchases are abandoned, giving them additional opportunity to convert sales. Vicinity can be integrated across any payment gateway or processor."

A beta version of Vicinity was launched in November 2014 as a module within the SALT OneTouch payment platform.