Panera to update digital innovation in new store design

Image courtesy of Panera.
May 20, 2021
Panera unveiled its next-generation Panera bakery-cafe restaurant design, which includes enhanced digital capabilities, personalized options and more drive-thru access, according to a press release.
The Panera next-generation bakery-cafe, the first of which will open this November in Ballwin, Missouri right outside of Panera's hometown of St. Louis, features the following main updates:
- Updated ordering kiosks, contactless dine-in and delivery, automatic loyalty identification, and a fully digitized menu both in-cafe and in drive-thru.
- Bakery-cafe ovens will be in full view of the guests.
- A dedicated drive-thru pick-up lane.
- Contactless ordering for dine-in, rapid pick-up, drive-thru or delivery. Once the order is made, guests will be notified via mobile notifications when their food is ready.