Retail

Outform intros automated sample dispenser

Logo provided.

September 15, 2021

Outform, a retail solutions company, has debuted PodDrop, an automated sample dispenser that offers a new in-store discovery experience that allows brands to dispense product samples and stay in touch with consumers, even after they leave the store.

The platform creates a digital trail for every sample and integrates customers' in-store experiences with their unique data, according to a press release. After consumers obtain a sample, brands can retarget ads or engage these consumers with an unprecedented level of authenticity and targeted accuracy.

PodDrop is an automated sample dispenser fully customizable to any type of brand and aesthetic. Shoppers scan a QR code on the machine to share contact information or social media profiles. Information is verified to prevent one person from obtaining multiple sample giveaways. Next, the machine dispenses the product sample in a pod. Later, brands can retarget ads through the same precision as customer data acquired through online shopping.

As consumers use smartphones more frequently to check prices, research products, or unlock enhanced shopping experiences, PodDrop gives brands the ability to build a deeper relationship with customers, directing them both to and from digital and physical experiences without losing data, according to the release.